Portico India Brand Refresh

Revolutionizing the way bedsheets are sold online.

At basakbabies, we spearhead the entire brand refresh for Portico resulting in a revised stance & a visual avatar to follow through into all marketing activities. We were also responsible for their digital properties, offline outlays & social strategy along with key influencers & brand partnerships. BB was also tasked with ideating & designing upcoming collections for the brand.

Going .COM

We planned, designed & delivered Portico India’s e-commerce portal to drive sales on a wider scale & increase brand visibility within the category. We were mandated to increase sales by 3X after going digital & through thorough planning & strategising, we achieved the goal in the first 6 months of going live.

Selling The Digital Way

In order to be relevant with the times, we proposed a tie-up with relevant influencers within the category to collaborate with and boost sales. Our strategic alliance with House of MiSu led to a collaboration where a special collection was introduced, the design of which was inspired by HOM & it was produced by Portico. Along with this, we also created a Portico AR experience for a set of collections solely to create brand resonance & share the narrative with the digitally savvy user base.