A Digital Media Evangelist, Strategist & Consultant.
CV
Professional Summary
Having worked with a host of advertising agencies over a period of 14+ years now, I have had an opportunity to work with some of the most prominent brands across industries which has given me an exposure to a plethora of platforms to work upon & get hands on understanding of various marketing functions.
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I have dabbled into various functions during my career, widening my responsibilities & giving me a perspective on how things can optimally function & deliver results in the short term & long.
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Identifying the right medium that effectively deliver the set business objectives is a knack I've acquired over a period of time & the hunger to improvise reflects in my learning curve
Skills
Digital Marketing Strategy, Campaign Management, Branding, Social Media, Community Management, Product Management, Creative Initiatives
Work Experience
2022
Deputy Vice President, Edelweiss Wealth Management
Moving on the other side of the fence, I've been exposed to not only marketing challenges, but also business challenges & has therefore allowed me to look at things more objectively thereby ensuring I deliver the most optimal solutions.
2021-2022
Senior Account Director, AdFactors PR
Joined the New Economy & Financial Communication (NEFC) segment. Conceptualized integrated campaigns for the existing set of clients in the NEFC business unit & offered digital solutions the existing PR clients to create campaigns that are an amalgamation of PR & Digital.
2018-2020
Digital Brand Consultant, basakbabies
As a consultant, I don multiple hats for various sets of clients basis their core business requirement. This gives me the flexibility to apply varied skill sets for different client requirements and enhances my learning capabilities.
Education
2012-2014
Southern New Hampshire University
Masters in Business Administration, specialisation in Marketing
2005-2009
Usha Pravin Gandhi College of Management
Bachelors in Management Studies, specialisation in Marketing
Interests
I'm an avid football supporter & my love for Arsenal is undying. In my spare time, I enjoy reading up or watching interesting documentaries on real life incidents. I'm a melo-maniac, listen to almost all forms of music. I wish to engineer music so that I can express myself better. I also enjoy playing Poker & Memes are life!