Googlies on Google

Creating a Fun, Curiosity-Driven, Interactive Search Experience.

Googlies on Google – is designed to transform how people experience online searches by tapping into the power of curiosity. Inspired by the thrill of discovery, this campaign invites users to dive into intriguing questions that spark their desire to learn more and uncover surprising insights -  all from the lens of interactivity

Over six weeks, users encountered 50 Googlies - quirky questions that seem to have obvious answers, but hold surprising truths when searched for.

The magic of Googlies lies in the familiar feeling of curiosity. You hear a “Did you know?” fact, and suddenly, you’re hooked, eager to search for the answer. The campaign takes this natural instinct and gamifies the search experience, making it not just informative but playful and interactive.

These Googlies poped up everywhere - in the social media feed, on TV screens, outdoor hoardings, newspapers, grocery aisles, and even on product packaging - turning everyday moments into delightful opportunities for discovery.

With each question, Google transforms the mundane into moments of joy and learning, keeping users engaged through curiosity.

This campaign focused on enhancing the search experience, blending curiosity with interactivity. Googlies on Google opens up a world of knowledge, one surprise at a time.

Whether you're at home, on the go, or simply browsing, Googlies on Google is set to turn your search experience into a playful adventure.